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MSN-04: Case study

Commercial Hub

One member portal replacing a dated underwriting tool, Kajabi, Zoom links and text-message updates, with a commercial underwriting engine members actually use.

Mission results

Replaced Kajabi, Zoom links and text updates
1 login
To the first hub and LMS
Weeks
Commercial property type the underwriting tool can analyze
Any
01 / The problem

Where it started.

Commercial Academy is the oldest and largest commercial real estate investing mastermind. Its members need training, mentoring and serious analysis tools to do deals.

Those resources were scattered. The underwriting tool was showing its age and few members used it. Courses and educational content lived in Kajabi, weekly mentoring calls ran on Zoom, so getting started meant two logins, and schedule changes went out to members by text.

02 / Constraints

What we had to work within.

  1. C-01Commercial underwriting is full of nuance, and every property type and deal structure has to be modeled correctly for members to trust the numbers.
  2. C-02The academy brought a long feature list for the underwriting tool, more than a first version could hold.
03 / Decisions

Decisions we made.

  1. 01

    One platform for everything a member needs

    Instead of connecting Kajabi, Zoom and text messages, we brought courses, mentoring, analysis tools and announcements into one hub with one login, easy for the academy to administer.

  2. 02

    Build the LMS instead of renting one

    A custom learning management system let the course experience live alongside the underwriting tool and market reports, instead of behind a separate login.

  3. 03

    Scope the underwriting tool with the experts

    We worked with the academy to refine its long feature list into a focused first release, shipped it within weeks of the hub, then refined it over the following months into the finished product.

04 / What we built

What we built.

Commercial Hub, a member portal that centralizes everything a Commercial Academy member needs, and is easy for the academy to administer.

A property underwriting tool that can analyze any kind of commercial property, model multiple scenarios, compare financing strategies, plan capital expenditures and work from detailed rent rolls.

Market analytics and reports, plus a custom-built LMS for courses and educational content.

Commercial Hub member dashboard with course progress, upcoming mentoring events, recent properties and the ScottBot AI assistantOpen full-size image
Member dashboard: courses, events, properties and AI assistant in one place
Underwriting a mixed retail and multifamily property, with rent rolls, scenarios and a live panel of operations, financing and return metricsView full size ↗
Underwriting: rent rolls, scenarios and live returns (demo deal)
Course page in the custom LMS showing lessons with video lengths, course progress and the instructorView full size ↗
Custom LMS: course and lessons
Course catalog in the custom LMS with active and completed filtersView full size ↗
Custom LMS: course catalog
05 / Outcome

What changed.

Every resource a member needs to succeed now lives in one platform: training, mentoring, market data and an underwriting tool that handles any commercial property, multiple scenarios, financing strategies, capex and detailed rent rolls. The academy runs it all from one place.

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