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MSN-02: Case study

HistoryPays

An affiliate platform built from scratch in four weeks, with commission rules every partner could shape.

Mission results

From concept to full platform
4 weeks
Affiliates onboarded
100s
Strategic partners rolling it out to their networks
Several
01 / The problem

Where it started.

HistoryPays connects companies that hold valuable operational data with the frontier AI labs building the next generation of models.

The founders had built large affiliate networks in earlier ventures, so affiliates were the obvious growth channel. To use it they needed a portal fast, and nothing existed yet.

02 / Constraints

What we had to work within.

  1. C-01Speed. Every week without a portal was a week the network couldn't start selling.
  2. C-02Every strategic partner wanted a different compensation structure for its network of affiliates.
  3. C-03Every partner wanted a different brand treatment: full HistoryPays branding, "Powered by HistoryPays" co-branding, or full white label.
03 / Decisions

Decisions we made.

  1. 01

    Commission rules as configuration, not code

    Instead of hard-coding each partner's deal, we built one flexible commission engine that admins and strategic partners configure themselves. A new partner structure became a settings change, not a sprint.

  2. 02

    Branding built into the foundation

    Branded, co-branded and white-label modes were designed in from day one, so onboarding a white-label partner never meant forking the app.

  3. 03

    MVP first, then extend

    We shipped the revenue-critical path (onboarding, attribution and intake) in two weeks, then added back-office depth over the next two while affiliates were already using the platform.

04 / What we built

What we built.

An affiliate portal covering onboarding, agreements and training, backed by a full back office that tracks every deal from intake to commission.

Full affiliate attribution with dynamic, partner-specific commission schedules that admins and strategic partners customize themselves.

A public site with business-owner intake and lead qualification, connected to the sales team's booking system, plus branded, co-branded and white-label modes for partners.

HistoryPays affiliate dashboard with referral links, earnings, follow-ups that need attention, latest deal and pipeline by stageOpen full-size image
Affiliate dashboard (demo data, earnings masked)
White-label portal branded for a partner firm and marked Powered by HistoryPays, showing a recruit's earnings and network scheduleView full size ↗
White-label partner portal (demo data, earnings masked)
Admin commission schedule with tiered seller and data-partner rates, overrides and version historyView full size ↗
Versioned, tiered commission schedules
Public fit-check page inviting business owners to see whether their company's data is worth licensingView full size ↗
Owner intake and fit check
05 / Outcome

What changed.

The MVP was live two weeks after kickoff. Since launch, hundreds of affiliates have onboarded, and several strategic partners are rolling the platform out to their own networks.

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